VideoAmp Says $6 Billion. The Math Says $2 Billion.
VideoAmp says its platform processed $6 billion in "currency and measurement" deals last year. After two weeks of reporting, no one could explain how that number was built, and VideoAmp answered none of the 13 questions ADOTAT sent.
Read the full issue on ADOTAT →What the issue found
- VideoAmp's $6 billion figure has circulated for months in investor materials, trade press and statements from company leadership.
- Buy-side and sell-side companies VideoAmp names as users could not explain how much of the figure reflects money actually spent.
- VideoAmp did not answer any of 13 questions about the number.
- The MRC confirmed VideoAmp withdrew from its audit process in June 2026, not July as earlier reported.
- The MRC says its published lists of accredited services do not yet show which specific metrics are covered.
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