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VideoAmp Sells AI as Proof. An Investor Wrote Its Stake Down 80%.

Unmeasured, from ADOTAT · By Pesach Lattin · October 20, 2026

VideoAmp says its AI agents will connect TV planning to proof of what worked. In the same quarter it walked away from its MRC audit, an investor cut its VideoAmp stake from $22 million to $4.4 million, about 80%.

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What the issue found

On the record

“you really need to work directly with publishers' log-level data.”

Josh Hudgins, Chief product officer, VideoAmp

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