The JIC Calls It "How a Number Is Made." The 672 Test Results Went To Members.
The U.S. Joint Industry Committee says its "How a Number Is Made" report shows how each certified provider turns viewing into audiences. Its re-certification ran 672 tests across more than 150 million telecast observations, and the public version contains not a single result.
Read the full issue on ADOTAT →What the issue found
- On September 22, 2026 the JIC re-certified Comscore, iSpot and VideoAmp for 2026 through 2028.
- The evaluation ran 39 data evaluation questions and 672 tests across more than 680 networks; no results were published.
- In July 2025 the JIC publicly said all three providers needed more work on younger demographics.
- Nielsen's Spanish Language Universe Estimate now blends Census survey data with its own Hispanic survey, effective September 26.
- YouTube hit a record 14.2% of TV viewing in July, the last Gauge before Nielsen's DASH recalibration.
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