A newsletter about the numbers TV is sold on, and whether they measure what the deck says. Written by Pesach Lattin for ADOTAT.
Every ratings claim has a denominator. Unmeasured asks for it. Recent issues worked out why Fox Sports could call college football viewing up while Nielsen had the average down 11%, how much Nielsen's method changes added to sports audiences, and why YouTube TV counts as cable in Nielsen's streaming chart. The method is plain arithmetic on published numbers, with the assumptions written down.
Pesach Lattin, also known as Pace Lattin, publishes ADOTAT. He spent about twenty years selling and buying media before he started auditing it, including running the ad network Vizi. He started as an investigator, a contract special investigator for the U.S. Secret Service.
Unmeasured is not sponsored by any measurement company or network. Its sponsor, Troutman Amin LLP, has no role in its issues. Questions go to the companies named before publication, and their answers run in full.